As social media goes, YouTube isn’t exactly the cutting edge of technology. But the video-sharing web site remains extremely popular, and it can be used to promote a product as easily as it can be used to promote a video of a cat playing Mozart.
The folks who run The Palms Golf Club are taking an interesting step concerning YouTube. The Palms, like every private club in the country, is trying to get its message out to potential members. So the Palms has produced a five-minute video that is now posted on YouTube discussing the club, its membership, its facilities and other features.
Narrated by Emmy Award-winning and Hall of Famer Jack Whitaker, the video has the feel of a well-made and quite informative infomercial, complete with views of the golf course and plenty of information about the club.
In a time when most private clubs are scrambling to find new members to replace older members who are leaving the game, any promotional tool should be in play. For The Palms, YouTube might be the answer to getting some people outside of the Coachella Valley to take a look at the La Quinta club.