“The attractiveness of Indian Wells Arts Festival as a don’t-miss entertainment value is only part of why its selection this year is such a distinction for Greater Palm Springs,” said Peter J. Pantuso, CTIS, ABA’s president and CEO in a statement. “The real news here is that the Indian Wells Arts Festival has been recognized as a potential magnet for tourism dollars, at a time when re-energizing domestic tourism is so important to our spirit and our economy. The honor gives Greater Palm Springs an important boost in visibility among professional tour planners.”
Motor-coach groups translate into a win for the local economy, say tourism officials. Studies by George Washington University and Dunham and Associates, an investment adviser firm, found that one overnight visit by a motor-coach group can spend from $5,000 to more than $11,000 in the local economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
“Motor-coach groups spend more and stay longer,” Pantuso said. “That’s why the Indian Wells Arts Festival is truly a local economic asset. There is no better way to jump-start tourism than to attract motor-coach groups to a great event and convince them to extend their stay.”
Next year’s Indian Wells Arts Festival is set for April 4 to 6.