Indian Wells Arts Festival recognized by American Bus Association

September 5th, 2013 | by Skip Descant | Comments
Artist Bill Arms, right, was one of the featured arts in the 2013 Indian Wells Arts Festival. The festival was named as one of the Top Events in North America for 2014 by the American Bus Association.  Gerry Maceda/Special to The Desert Sun

Artist Bill Arms, right, was one of the featured artists in the 2013 Indian Wells Arts Festival. The festival was named as one of the Top Events in North America for 2014 by the American Bus Association.
Gerry Maceda/Special to The Desert Sun

 

 

The Indian Wells  Arts Festival has been added to a list of Top 100 Events in North America by the American Bus Association.

“The attractiveness of Indian Wells Arts Festival as a don’t-miss entertainment value is only part of why its selection this year is such a distinction for Greater Palm Springs,” said Peter J. Pantuso, CTIS, ABA’s president and CEO in a statement. “The real news here is that the Indian Wells Arts Festival has been recognized as a potential magnet for tourism dollars, at a time when re-energizing domestic tourism is so important to our spirit and our economy. The honor gives Greater Palm Springs an important boost in visibility among professional tour planners.”

Motor-coach groups translate into a win for the local economy, say tourism officials.  Studies by George Washington University and Dunham and Associates, an investment adviser firm, found that one overnight visit by a motor-coach group can spend from $5,000 to more than $11,000 in the local economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.
“Motor-coach groups spend more and stay longer,” Pantuso said. “That’s why the Indian Wells Arts Festival is truly a local economic asset. There is no better way to jump-start tourism than to attract motor-coach groups to a great event and convince them to extend their stay.”

Next year’s Indian Wells Arts Festival is set for April 4 to 6.

 

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