The Republican National Committee has named Indio Councilwoman Lupe Ramos Watson to a state advisory council that will engage Latino voters and potential candidates.
Ramos Watson is one of nine elected leaders on the council. They will be working with Francis Barraza, the former executive director for the San Diego Republican Party who has been hired as the RNC’s new Hispanic state director
“We will engage with voters in their neighborhoods, towns, and cities to strengthen our ties with the Hispanic community,” Jennifer Sevilla Korn, RNC deputy political director for Hispanic initiatives, said in a statement today.
“We are committed to creating a permanent year-round ground game that will allow us to compete for every vote and will outlast any one candidate or campaign.”
Ramos Watson, who is widely discussed a potential state Assembly candidate in 2014, has spent years discussing the need for Latino voter outreach.
The voting bloc, which has become increasingly influential in Coachella Valley’s elections, tends to support Democratic candidates.
“There needs to be an education campaign,” Ramos Watson told The Desert Sun today. “I think the Republican Party is put in a light that maybe is not as welcoming to some individuals who are Hispanics. … We’re hoping they can open up their minds and come to their own conclusions about which party they align with.”
Additional field directors will be in place by the end of the year.
“This is just the beginning of our efforts in the Hispanic community,” RNC Chairman Reince Priebus said in the statement. “We plan to hire and mobilize Hispanic engagement teams in 18 states to build a grassroots infrastructure.”