(Photo via acehotel.com)
Ace Hotel brings Chantale Doyle back to the desert. Doyle was at one time the owner of Mt. Fuji General Store in Joshua Tree. She now runs YES boutique in Los Angeles. YES specializes in fine vintage clothing and eyewear. The boutique also carries a number of accessories. Ace Hotel will be hosting YES’ pop-up shop starting Thanksgiving Day. Doyle took some time to give us insight on her fashion sensibilities.
Can you tell us your history with the desert and about the shop you had in Joshua Tree?
Mt. Fuji General Store opened in Joshua Tree in January of 2009 as an outlet for my love of books and all things Japanese. That store sold mostly books relating to art, architecture, design and Japanese culture, along with carefully chosen gift items in a 200 square ft space in downtown Joshua Tree. I lived in Pioneertown from 2008 until 2012.
What are your fashion inspirations?
My personal fashion inspirations tend to be people I actually know and some figures from popular culture like David Bowie, Bjork, Jane Birken, the 60′s and 70′s in general. The YES aesthetic leans towards brightly graphic handmade vintage. YES means color and texture and patterns.
What is your current favorite fashion trend?
If it can be described as a trend, I probably won’t like it. The most important thing to me when putting a look together is that I feel secure that I don’t look like everyone else on the street. YES has a strict policy of not catering to trends, we refuse to sell something just because it will sell, we have to believe in it, and it has to be something that I would wear myself.
What are you bringing to Ace Hotel pop up shop?
We are bring TONS of stuff! We like to bring our more fashion-forward items to Palm Springs because people there have such a love of style of all kinds! In addition to clothing we are bringing tons of jewelry from Amano Trading Co. based in Sonoma and Cheryl Freeman of the FFS and Where’s Romeo?! will be creating custom jewelry on site on Saturday and Sunday! That’s a perfect opportunity to buy unique and super personal gifts.