American Airlines is set to increase its direct service to Chicago from Palm Springs International, thanks to a $30,000 grant from the Palm Springs International Airport.
The airline will likely add a second daily flight to the Windy City starting in February and running until April.
The funding — assuming the Palm Springs City Council approves the measure — will come from the Air Service Incentive fund, which makes money available to airlines launching new service at PSP, or expanding service. The money must be used for marketing purposes. The fund was begun in 2010, and started off with about $1 million. Roughly $300,000 remains.
“These funds are really meant to be dedicated only for specific route promotion,” Mark Kiehl, deputy director of aviation, marketing and development at Palm Springs International, told the Palm Springs Airport Commission last week.
“The ultimate goal of this incentive funding is to bolster the airline’s marketing of its new PSP air service and facilitate achieving self-sustaining route status,” said Thomas Nolan, executive director of PSP, reading a statement. “Notice the word ‘self-sustaining.’ That’s the whole idea, is to jump-start and make the route a success.”